Vol. 1 No. 1 (2023)

Articles

• Celebrity Endorsements in Public Health Campaigns

  Clinton Ike

  1 - 13

  • PDF

• The Role of User-Generated Content in Shaping Brand Perceptions

  Caroline Lariba

  25 – 37

  • PDF

• Influence of Language and Tone in Crisis Response Tweets

  Zuleica Wilson

  49 – 60

  • PDF

• The Role of Emotions in Nonprofit Communication

  Ken Kodzo

  14 - 24

  • PDF

• Crisis Response Strategies in Online Reputation Management

  Paul Kingston

  38 – 49

  • PDF