Journal of Strategic Marketing Practice

Articles

• The Role of Big Data Analytics in Shaping Strategic Marketing Strategies in the Digital Age

  Andrew Okojie

  1 - 10

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• The Effectiveness of Influencer Marketing in Shaping Consumer Perceptions and Purchase Intentions

  Dixon Mwamba

  11 - 20

  • PDF

• The Influence of Neuro-Marketing Techniques on Consumer Decision-Making in Strategic Marketing Campaigns

  Rosemary Makori

  21 - 29

  • PDF

• Strategic Marketing in the Luxury Goods Industry

  Florence Bwambale

  30 - 39

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• Customer Relationship Management (CRM) Strategies and their Influence on Brand Loyalty

  Henry Smith

  40 - 51

  • PDF