SMITH, H. Customer Relationship Management (CRM) Strategies and their Influence on Brand Loyalty. Journal of Strategic Marketing Practice, [S. l.], v. 1, n. 1, p. 40–51, 2024. Disponível em: https://forthworthjournals.org/journals/index.php/JSMP/article/view/50. Acesso em: 7 oct. 2024.