MWAMBA, D. The Effectiveness of Influencer Marketing in Shaping Consumer Perceptions and Purchase Intentions. Journal of Strategic Marketing Practice, [S. l.], v. 1, n. 1, p. 11–20, 2024. Disponível em: https://forthworthjournals.org/journals/index.php/JSMP/article/view/47. Acesso em: 7 oct. 2024.