OKOJIE, A. The Role of Big Data Analytics in Shaping Strategic Marketing Strategies in the Digital Age. Journal of Strategic Marketing Practice, [S. l.], v. 1, n. 1, p. 1–10, 2024. Disponível em: https://forthworthjournals.org/journals/index.php/JSMP/article/view/46. Acesso em: 7 oct. 2024.