LARIBA, C. The Role of User-Generated Content in Shaping Brand Perceptions. International Journal of Public Relation and Communication, [S. l.], v. 1, n. 1, p. 25 –, 2024. Disponível em: https://forthworthjournals.org/journals/index.php/IJPRC/article/view/58. Acesso em: 21 nov. 2024.